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Mr. Submarine is a chain sandwich company located in Chicago. A navy half-circle was created for the logo to suggest a submarine as well as an underwater motif. Emerging from the top of this is the scope of the submarine which incorporates the name of the company into the mark. “Mr. Submarine” shown in white letters contrasts the navy blue of the ship. Below this type is the image of their product - a sub sandwich. The finished piece integrates all of the design elements in a clear concise container which can be easily identifiable as the mark of a Chicago sub sandwich restaurant.