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This collateral suite showcases imagery and typography derived from the all-American style of the 1950s, during which the Beach Boys made their claim to fame, bringing the heart and soul of their music alive in the audience. The target audience is both middle-aged men and women who were around their teenage years when the Beach Boys made their great debut in America. They are middle-class citizens raising families primarily in Chicagoland suburbia. The secondary target audience is the children of these men and women who would attend the event with their parents, making the night very much a family-geared experience. Overall the audience would feel jovial and excited to attend the event, happy to be exposed again to memories of their riveting adolescence.